diff --git a/firmware/target/coldfire/iaudio/x5/lcd-x5.c b/firmware/target/coldfire/iaudio/x5/lcd-x5.c
index e1fe23a442..9e905d8531 100755
--- a/firmware/target/coldfire/iaudio/x5/lcd-x5.c
+++ b/firmware/target/coldfire/iaudio/x5/lcd-x5.c
@@ -341,12 +341,16 @@ static void lcd_display_off(void)
 void lcd_init_device(void)
 {
     /* Reset settings */
-    power_on = false;
-    display_on = false;
     y_offset = 0;
     roll_offset = 0;
     disp_control_rev = 0x0004;
 
+#ifdef BOOTLOADER
+    /* Initial boot requires setting up chip registers but a full reset is
+       not needed again. */
+    power_on = false;
+    display_on = false;
+
     /* LCD Reset */
     and_l(~0x00000010, &GPIO1_OUT);
     or_l(0x00000010, &GPIO1_ENABLE);
@@ -357,6 +361,11 @@ void lcd_init_device(void)
     sleep(HZ/100);
 
     lcd_display_on();
+#else
+    /* Power and display already ON */
+    power_on = true;
+    display_on = true;
+#endif
 }
 
 void lcd_enable(bool on)
diff --git a/firmware/target/coldfire/iaudio/x5/pcf50606-x5.c b/firmware/target/coldfire/iaudio/x5/pcf50606-x5.c
index 11a6b44ac4..2f3ee2bc09 100644
--- a/firmware/target/coldfire/iaudio/x5/pcf50606-x5.c
+++ b/firmware/target/coldfire/iaudio/x5/pcf50606-x5.c
@@ -172,9 +172,14 @@ void pcf50606_init(void)
     /* D305A datasheet says PWM clock frequency should be 400Hz - 2000Hz so
      * I changed it from 7kHz to 512Hz. The lower frequency looks the same.
      * GPO1 is also inverted so that display brightness increases with PWM
-     * setting which also lets the X5 share the H300's
-     * set_backlight_brightness code.
+     * cycle.
      */
     pcf50606_write(0x35, 0x11); /* Backlight PWM = 512Hz, 8/16, Active */
+#ifdef BOOTLOADER
+    /* Backlight starts OFF in bootloader */
     pcf50606_write(0x38, 0x80); /* Backlight OFF, GPO1INV=1, GPO1ACT=011 */
+#else
+    /* Keep backlight on when changing to firmware */
+    pcf50606_write(0x38, 0xb0); /* Backlight ON, GPO1INV=1, GPO1ACT=011 */
+#endif
 }