diff --git a/firmware/drivers/ata.c b/firmware/drivers/ata.c
index 60b6a87488..40d3da2f98 100644
--- a/firmware/drivers/ata.c
+++ b/firmware/drivers/ata.c
@@ -1131,6 +1131,15 @@ int ata_init(void)
     or_b(0x02, &PAIORH); /* output for ATA reset */
     or_b(0x02, &PADRH); /* release ATA reset */
     PACR2 &= 0xBFFF; /* GPIO function for PA7 (IDE enable) */
+    
+#ifdef HAVE_LCD_CHARCELLS
+    if (read_rom_version() > 451) /* new player: power on the HD */
+    {
+        PBCR2 &= ~0x0300;      /* Set PB4 (IDE power) to GPIO */
+        or_b(0x10, &PBDRL);    /* ... high */
+        or_b(0x10, &PBIORL);   /* ... and output */
+    }    
+#endif
 #elif defined HAVE_SCF5249
 #endif